The Rise Of Social Media - 1845 Words

The rise of social media creates powerful new opportunities to communicate with colleagues, distributors, customers and the world. Social media platforms such as Twitter, Facebook, LinkedIn, YouTube and others are the emerging core of digital reputations both for Red Lion and its employees. Because social media can blend personal and professional lives, it’s important to exercise caution in using social media both at work and outside work. While new social media platforms are emerging and old platforms fading, a general definition of social media includes forms of electronic communication that create communities of users who share messages, content, videos, or other material. In addition to the platforms noted above, examples would include listserves, User Groups, blogs, microblogging, wikis, virtual social worlds (such as World of Warcraft or Second Life), and community ratings sites(such as Yelp and TripAdvisor). This document is designed to clarify the expectations the company has for employees who use social media platforms, and to help them use these platforms to enhance both the company’s and their individual reputations. As a general matter, the social media world is no different than the in-person world. The same laws, rules, policies, guidelines and best practices that govern our relationships with customers, distributors, vendors, the media (whether new or traditional), and the community all apply on-line. Employees are as responsible for their on-line posts asShow MoreRelatedThe Rise Of Social Media1248 Words   |  5 Pagesand getting the customer service culture right can make or break a business. The rise of social media There are around 7.2 billion people on the planet and nearly 3 billion are active on the Internet. From this vast audience, around 2.1 billion users are on social media and nearly 1.7 billion of them are active on these platforms. Furthermore, the most recent survey by Pew Research showed that over half of social media users are now using multiple platforms and older generations are quickly increasingRead MoreThe Rise Of Social Media1261 Words   |  6 PagesThe Rise of Social Media and Changes in Human Communication Over the past decade the use of social media has become a routine part of everyday life for people all over the world. These various forms of media, which include social networking sites such as Facebook and Twitter, media sharing sites such as Instagram and blogs have provided a new venue where people can express their opinions, ideas and experiences. Consequently, new phenomena and issues have arisen out of their increased use. The popularizationRead MoreThe Rise Of Social Media And Apps1659 Words   |  7 PagesThe rise of Social Media and apps have promised to connect people together, to unite the public in an intricate community of billions of individuals, sharing their experiences through Facebook, Snapchat, Instagram, Twitter, and more. However, the creators left a valid point out of their presentation. Social Media, though easily accessible and quick to latch onto, is seamlessly taking away normal â€Å"social† interactions. Social Media is not social because there is no physical relationship, there isRead MoreThe Rise Of The Internet And Social Media974 Words   |  4 Pagesthe heart of marketing, the core function is to create and deliver value to the consumer. The rise of the internet has seen the rise of the global consumer. 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WeRead MoreMarketing and the Internet: The Rise of Social Media534 Words   |  2 PagesMarketing and the Internet The Rise of Social Media Introduction Social media in its many forms, from user-generated content to the more complex and intricate social media platforms of Facebook, Twitter and others, all present marketers with a wealth of opportunities for connecting more effectively with their customers. And these social media platforms also allow for greater reach and clarity of messaging to prospects as well. Whats behind his revolution in how social networks are changing marketingRead MoreSocial Media Experience : The Rise Of Facebook2729 Words   |  11 Pages Social Media Experience: The Rise of Facebook Research Report CCT208: Writing and Research Methods in Communication Tiffany Wong 1000691593 Professor Divya Maharajh April 8th, 2015 Abstract In this project, quantitative research was conducted to provide students and adults in our community data on how the frequent use of posting or viewing Facebook correlate to one’s emotions of narcissism or loneliness. The study was conducted to understand the motivationsRead MoreThe Rise Of Social Media And Its Impact On The Feminism Movement Essay1542 Words   |  7 Pages Media Research Literature Review The rise of Social Media and its impact on the Feminism Movement Abstract: The new media Internet, social media platforms, has been an increasingly popular tool for feminists to promote the feminism movement. With the broad reach of the internet and social media, this has led to a wider awareness of the feminist movement. The broad reach of the internet and social media however has also open the female gender to various levels of objectificationRead MoreThe Advancement Of Information Technology : The Rise Of Social Media1143 Words   |  5 Pagesinternet has led the rise of social medias. Through social media it is possible to communicate and share ideas with many people at the same time. It is also made it easier to share text messages, pictures, advertisements and videos. To many people, it is considered as a form of entertainment. However, the use of social media enhances communication. There are many types of social media and people may choose the one that suits them best. The case study points out the use of social media by different peopleRead MoreThe Rise of Social Media and Its Impact on Mainstream Journalism21031 Words   |  85 PagesWORKING PAPER e rise of social media and its impact on mainstream journalism: A study of how newspapers and broadcasters in the UK and US are responding to a wave of participatory social media, and a historic shi in control towards individual consumers. Nic Newman September 2009 Contents Executive summary and key conclusions 1. Framing the debate 2. Mainstream media motivations, doubts and dilemmas 2.1 Definitions and motivations 2.2 BBC 2.3 Guardian and Telegraph 2.4 New York Times